Tag: marketing

Google Is ‘Actively Looking’ At How It Can Use Blockchain Technology, Its Head of Advertising Says.

Google is looking at whether it can incorporate blockchain technology, its most senior advertising executive said Wednesday. Sridhar Ramaswamy, Google’s senior vice president of ads and commerce, said the company was researching the technology, but had no official product announcements to make. “This is a research topic, so I don’t have anything super-definitive to say. ...

5 Ways Blockchain Technology Will Change the Way We Do Business

Most of the media headlines on blockchain technology revolve around the outsized investment performance and extreme volatility of cryptocurrency. This trajectory closely resembled a roller coaster as Bitcoin gained 1,390 percent in 2017 (up as much as 1,935 percent when it hit a record high of $19,666 in mid-December) — and then plummeted to a low of ...